Is your mouth watering? (Photo: Maria Ariyama Neumann / JT)

Viral ¥10-Shaped Bread

Crispy batter meets gooey, stretchy cheese

Is your mouth watering? (Photo: Maria Ariyama Neumann / JT)
Veronica Carnevale   - 5 min read

Are you a passionate foodie searching for the ultimate cheese pull? If so, look no further than the Mega Don Quijote store in Shibuya and its ¥10-shaped bread!

This Japan-renowned discount store is famous for its vast collection of goods—including kitchen supplies, snacks, stationary, clothes, toiletries, cosmetics, and more—making it a popular spot for tourists and residents alike.

Mega Don Quijote store in Shibuya
Mega Don Quijote store in Shibuya

At Don Quijote’s Shibuya location, you can enjoy not only its impressive variety of goods, but also its fun-shaped, cheesy snack.

Small shop located in Don Quijote
Small shop located in Don Quijote

This treat is located on the first floor and, contrary to what it is modeled after, costs ¥500.

Pay at the easy-to-use ticket vendor
Pay at the easy-to-use ticket vendor

After you pay at the ticket machine, pass your stub to the employee, and watch them cook your treat right in front of you.

Watch in anticipation while you wait
Watch in anticipation while you wait

The worker begins by pouring the batter into a specially-designed, ¥10 coin-shaped griddle before topping it with a generous block of mozzarella cheese. They close it up and, after a few minutes, your snack is baked to perfection and ready to eat!

Pose with the Hachiko statue towards the back of the store!
Pose with the Hachiko statue towards the back of the store! (Photo: Maria Ariyama Neumann / JT)

Before devouring the cute bread—which may be difficult given the intoxicating aromas of batter and cheese—be sure to snap a commemorative photo.

Then, it is time to enjoy! The high heat of the griddle produces a crispy exterior and leaves the inside soft—perfectly complimenting the stretchy cheese within. These contrasting textures paired with the savory filling and sweet batter make for an addicting bite. Plus, the cheese’s stretchiness creates a fun and social media-worthy eating experience.

¥10-shaped bread compared to a ¥10 coin
¥10-shaped bread compared to a ¥10 coin (Photo: Maria Ariyama Neumann / JT)

Due to the treat’s popularity, you will likely need to wait in line; however, the queue moves quickly thanks to the fast cooking process.

If you are a fan of aesthetic, tasty, cheesy, and fun treats, you will not want to pass up on this ¥10-shaped bread!

@japantravelcom Say cheese! 🧀These cheese-filled breads in the shape of a 10 yen coin have gone viral over recent months, and you can get your hands on them at the Mega Don Quijote store in Shibuya, #Tokyo ♬ original sound - Japan Travel

Getting there

Shibuya’s Mega Don Quijote store is about a 1-minute walk from Shibuya Station.

Veronica Carnevale

Veronica Carnevale @veronica.carnevale

Fulfilling my traveler's soul!