Planning Sado Island Inn Named One of TIME’s World’s Greatest Places Kim Bergström Sado Island's global recognition is continuing in 2025, with the addition of NIPPONIA Sado Aikawa Kanayamacho on TIME magazin...
Culture Art Mix Japan 2025 Kim Bergström Art Mix Japan (AMJ) is a unique cultural festival held every spring in Niigata City, incorporating a variety of performing ar...
Culture Tainai Hinamatsuri 2026 Kim Bergström One place to see Hina dolls in Niigata Prefecture is at the Tainai City Hinamatsuri, where Hina dolls that were once cherishe...
Transportation JR East to Launch First Ever Shinkansen Mystery Game Kim Bergström Travel enthusiasts and puzzle lovers are in for a fun new experience starting in late February. JR East’s Niigata Branch has ...
Culture Niigata Prefecture: Discover Japan’s Coastal Treasures and Cultural Heritage Tom Roseveare Niigata Prefecture, situated along Japan’s northwestern coast facing the Sea of Japan, is renowned for its stunning landscape...
Culture Discover the Best of Niigata City: Insights From a Local Ambassador Sandra Isaka From scenic riverside walks to lively markets and delicious culinary experiences, Niigata City has something for everyone!
Culture Murakami Machiya Doll Tour 2025 Kim Bergström The annual Murakami Machiya Doll Tour involves traditional hina dolls on display at equally historic venues–machiya are tradi...
Culture Tsunan Snow Carrot Digging Competition 2026 Kim Bergström The Tsunan specialty of snow carrots are sweet and almost fruit-like in taste, and they're celebrated at the Tsunan Snow Carr...
Activities Nagaoka Christmas Market 2025 Kim Bergström The Nagaoka Christmas Market invites visitors to celebrate the season with shopping, food, and sparkling lights. Hosted at Ao...
Activities Aollumination 2025-2026 Kim Bergström Aollumination is a seasonal illumination event that takes place at Aore Nagaoka during the winter months, beginning in mid-No...
