Culture Discover the Best of Niigata City: Insights From a Local Ambassador Sandra Isaka From scenic riverside walks to lively markets and delicious culinary experiences, Niigata City has something for everyone!
Culture Murakami Machiya Doll Tour 2025 Kim Bergström The annual Murakami Machiya Doll Tour involves traditional hina dolls on display at equally historic venues–machiya are tradi...
Activities Sado Toki Marathon 2025 Kim Bergström The Sado Toki Marathon offers full and half-marathon events alongside a 10km and shorter fun run routes.
Niigata City Marathon 2025 Kim Bergström Now in its 40th year, the Niigata City Marathon has a course that takes participants past some of the urban area's scenic spo...
Tsunan Snow Carrot Digging Competition 2025 Kim Bergström The Tsunan specialty of snow carrots are sweet and almost fruit-like in taste, and they're celebrated at the Tsunan Snow Carr...
Activities Joetsu Aquarium Umigatari Kim Bergström Niigata is blessed with two world class aquariums - one in Niigata City, and another in Joetsu. The Joetsu Aquarium Umigatari...
Culture Niigata Soh Odori 2025 Kim Bergström The Niigata Soh Odori is the largest dance-based festival on the Sea of Japan coastline, and it draws in hundreds of thousand...
Culture Giant Kite Battle of Mitsuke Imamachi & Nagaoka Nakanoshima 2025 Kim Bergström The Giant Kite Battle of Mitsuke Imamachi and Nagaoka Nakanoshima has an impressive history of over 360 years.
Culture Nagaoka Flower Fair 2025 Kim Bergström Running for over 30 years now, the Nagaoka Flower Fair presents the opportunity to enjoy a wide variety of seasonal springtim...
Activities Tainai Sakura Festival 2025 Kim Bergström There are numerous sakura spots across Japan that are extremely well-known (and often crowded), but there are also plenty of ...