Every summer, Okayama City comes alive with the Okayama Momotaro Festival (also referred to as Uraja), one of its most vibrant and popular cultural celebrations. Inspired by the local Momotaro legend and the story of a hero defeating the demon Ura, the festival began in 1994 and has grown into one of the largest events in the region, attracting more than half a million visitors each year.
The streets fill with dancers wearing bold, demon-inspired face paint called Ura kesho. Performances take place across the city, blending energetic parades with theatrical shows. As the festival reaches its peak, the audience is invited to join in the Sou Odori dance, turning the streets into one massive celebration.
Attendees can enjoy a special "Ura Makeup" booth, where both children and adults can get their faces painted before joining the fun. A Family Festa area offers stage performances and activities for younger visitors, truly making it an event for all ages. Special guest appearances, such as popular characters leading parades, often add to the festive atmosphere.
Uraja usually takes place on a weekend in late August, with events spread across parks, shopping areas, and open-air stages. Visitors can watch, dance, and take part in the festivities while experiencing a unique mix of local history and modern community spirit.
