Culture
Sado island has a great cultural history which you can encounter on almost every corner. You can experience natural beauty an...
Niigata City has a long history as a port city, it is the most populated city in the prefecture, and is the largest coastal c...
Tokamachi is located in the southern region of Niigata Prefecture. It only takes around 2 hours by shinkansen to get here fro...
Wild about watermelon? The Yairo Watermelon Festival in Niigata offers all you can eat watermelon for the bargain price of 50...
The biggest outdoor music festival in Japan, Fuji Rock Festival takes places in Naeba, Niigata prefecture each summer.
As with many summer festivals, the highlight of the Niigata Festival is the fireworks in the evening over the river. On Frida...
Sensaiya Benicho is a traditional Japanese style restaurant which is renowned for serving sashimi to its customers. The resta...
If you're a meat-lover, Kukai Bistro in Minamiuonuma is worth a visit. Their menu has a focus on steaks and hamburgers, and t...
The annual Minamiuonuma Majidon Competition is a way to promote the region's delicious koshihikari rice in unique ways. Dozen...
Ryokan style hotel with great sea views close to the wide Teradomari beaches. Fantastic fresh seafood makes for a delicious d...
Hotel Futaba is located a short distance from Echigo Yuzawa station and combines comfortable accommodation with onsen facilit...
The House of Light is a guest house and work of art that is part of the Echigo Tsumari Art Triennale. A pretty Japanese style...
For those living in or visiting Niigata Prefecture during sakura season, one of the region's best spots to explore is the Kaj...
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Autumn in Niigata's snow country provides numerous opportunities to appreciate the colors of the season.
There are numerous colorful blooms to enjoy across Japan during spring, and tulips are just one of them. If you're in Niigata...