Culture Discover the Best of Niigata City: Insights From a Local Ambassador Sandra Isaka From scenic riverside walks to lively markets and delicious culinary experiences, Niigata City has something for everyone!
Culture Murakami Machiya Doll Tour 2025 Kim The annual Murakami Machiya Doll Tour involves traditional hina dolls on display at equally historic venues–machiya are tradi...
Culture Niigata Soh Odori 2025 Kim The Niigata Soh Odori is the largest dance-based festival on the Sea of Japan coastline, and it draws in hundreds of thousand...
Culture Giant Kite Battle of Mitsuke Imamachi & Nagaoka Nakanoshima 2025 Kim The Giant Kite Battle of Mitsuke Imamachi and Nagaoka Nakanoshima has an impressive history of over 360 years.
Culture Nagaoka Flower Fair 2025 Kim Running for over 30 years now, the Nagaoka Flower Fair presents the opportunity to enjoy a wide variety of seasonal springtim...
Culture Gosen Knit Fes 2025 Kim Running for almost a decade now, the Gosen Knit Fes celebrates this woolly art form in various ways. The entire town takes pa...
Culture Kajikawachisui Memorial Park Kim For those living in or visiting Niigata Prefecture during sakura season, one of the region's best spots to explore is the Kaj...
Culture Edamame Speed Eating Championships 2025 Kim For edamame fans, an event in Nagaoka challenges competitors to see how fast they can eat 650 grams of them, with both indivi...
Culture Sado Island Galaxy Art Festival 2025 Kim Known for its pristine natural landscapes and longstanding traditions, Niigata's Sado Island is no slouch on the art scene, e...
Culture M Festival 2025 Nathan Eden Japan’s newest outdoor festival. Promoting world-class music, sustainability, art, and an outdoor lifestyle, M Festival aims ...