If you're planning a trip to Japan and want a unique mix of pop culture, local charm, and outdoor exploration, Tottori Prefecture has something special in store. This year, the Pokémon GO Sand Tour Route 2025 campaign invites fans and travelers alike to explore Tottori’s scenic landscapes while catching Pokémon along the way.
Tottori, best known for its vast sand dunes and peaceful countryside, has embraced the Pokémon Sandshrew (known in Japan as Sand) and its Alolan counterpart as official tourism ambassadors. From April 18th, 2025, through January 31st, 2026, travelers can follow newly updated walking routes using the Pokémon GO app, meet Sandshrew in-game, and even enter to win exclusive merchandise.
What’s New for 2025?
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Five new routes have been added this year, bringing the total to 15 across eastern, central, and western Tottori.
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The campaign now includes highlights like the brand-new Tottori Prefectural Museum of Art and breathtaking views of Mt. Daisen from the Flower Corridor.
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Voice actress Sonoka Tanaka, who stars in the Pokémon web anime Yamikarasu and the Midnight Adventure, has been appointed Fun Ambassador for the campaign.
How to Join the Fun
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Download Pokémon GO if you don’t already have it.
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Choose and complete one of the official Tottori routes in the app—each route is designed to showcase local sights and culture.
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Take a screenshot of your completion badge.
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Submit your entry on the official website to enter a draw for original merchandise.
Campaign Website: https://sand-tottoriroutes.jp/
What Can You Win?
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Sandshrew Hoodies in various sizes (only 3 winners per size)
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Alolan Sandshrew Tote Bags (20 winners)
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Exclusive Sandshrew Boxes (10 winners)
Route Highlights
Whether you're into nature, art, or relaxing hot springs, there's a route for everyone:
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Eastern Tottori: A scenic path around Lake Koyama, and a walk through Iwai Onsen, steeped in myth and tradition.
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Central Tottori: Explore modern creativity on the Museum of Art Route.
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Western Tottori: Enjoy sweeping views of Mt. Daisen from the Flower Corridor.
Each route offers a chance to see the quieter, more authentic side of Japan, where you can slow down and enjoy both nature and nostalgia.
Kim Bergström @kim.b
Almost 12 years living in Asia. Passionate about Japan's off-the-beaten-path spots, family-friendly travel, flower events (all of them!) and the amazing tea culture here. 🍵🌼🌸
