Planning Sendai Named a Top Summer Destination by Lonely Planet Kim Bergström Recently highlighted by the travel gurus at Lonely Planet as one of Asia’s top summer destinations, Sendai offers an authenti...
Activities Hoshino Resorts Nekoma Mountain Kim Bergström Tucked away in the mountains of Fukushima Prefecture, Hoshino Resorts Nekoma Mountain is a rare spring destination where trav...
Culture A Guide to Tono City and Hanamaki City Veronica Carnevale Tono City and Hanamaki City in Iwate Prefecture act as gateways to different worlds—showcasing traditional customs, folktales...
Culture Iwate Coffee Festival 2026 Kim Bergström Coffee lovers visiting Tohoku have something special to look forward to this spring: the return of the Iwate Coffee Festival,...
Snow Egg Festival 2025 Kim Bergström Looking for a truly unique experience in Japan? Head to Iide Town in Yamagata Prefecture this July for the Shirakawa Dam SNOW...
Nagai Snow Lantern Festival 2026 Tiffany Aguilar Every February, snow lanterns illuminate the town of Nagai, inviting you to experience a lively evening of winter wonder and ...
Snow Shoveling Race in Hijiori Onsen 2026 Tiffany Aguilar Held every February in Hijiori Onsen, Yamagata Prefecture, a unique snow shoveling race challenges participants to dig throug...
Culture Zao Onsen Shuttle Bus Service Tiffany Aguilar From January 11th to February 28th, you can conveniently access Zao Onsen by shuttle bus service.
Culture Akita: Art and Culture Veronica Carnevale Located in Japan’s northern Tohoku region, Akita is renowned for its natural beauty, rejuvenating hot springs, delectable cui...
Planning Ginzan Onsen Caps Visitor Numbers This Winter Kim Bergström In efforts to try and keep the charm of the town intact, Ginzan Onsen will implement visitor number caps at certain times of ...