Shopping Kimono in Imabari Anonymous Gofukuten Sugataya and Gallery Kazahaya stands on a street corner marked by a beautiful weeping willow that provides a lively...
Culture Hojo Kashima Festival 2025 Anonymous In early May, the Hojo Kashima Spring Festival is held in the area known as “Kazahaya” to the north of Matsuyama. On the firs...
Activities God Hole Limestone Cave of Shirokawa Anonymous The “Ana Kami Shōnyūdō” or God Hole Limestone Cave in Shirokawa is a small natural cave in a secluded valley. Access requires...
Transportation Matsuyama Trams and Botchan Train Anonymous In Matsuyama, be sure to ride the groaning 1950s trams and the puffing Botchan Train. Travel in retro style, if not the great...
Culture Ishiteji Temple At Matsuyama’s most famous temple, a sight almost as guaranteed as the temple buildings themselves is the cadre of pilgrims i...
Culture Matsuyama Castle Matsuyama Castle is one of the twelve "original castles" in Japan, i. Castles that have survived the post-feudal era since 18...
Activities Mount Kiro Observatory Park There is no better way to see the Kurushima Kaikyo Bridge and its stretch of the Seto Inland Sea than from the top of Mount K...
Culture Isaniwa Shrine Thought to be at least 1000 years old, Isaniwa is one of Japan’s three shrines dedicated to the deity Hachiman. After climbin...
Culture Imabari Castle Protruding from a concrete landscape—one of the tallest things in sight—is Imabari Castle, in the coastal city of the same na...
Culture Botchan Train Museum The Botchan Railway Museum is designed as a museum for everyone. It tells the story of the Iyotetsu Railway, which has been a...
