Food Betty Crocker's Hojo Anonymous Betty Crocker's Hojo serves good coffee, cake and food with a fine view of the Seto Inland Sea from its conservatory.
Culture Arts & Crafts at Ehime Folk Museum Anonymous The Saijo Folk Museum has some unusual arts and crafts housed in a beautiful Japanese art nouveau building.
Culture History at Ehime Folk Museum Anonymous Saijo Folk Museum offers a very eclectic peek into history. This old-school museum has a bit of everything.
Food Marutomo Suisan Shop and Restaurant Anonymous Enjoy delicious fresh fish in a festival atmosphere at Marutomo Suisan in Saijo. The sea is just over the wall.
Culture Isaniwa Shrine in Dogo Anonymous Isaniwa Shrine sits above Dogo offering a fine view over Matsuyama. Its vermilion walls and gold leaf are a stunning sight.
Activities Zorbing at Ikawa X-Park Phillip Nelson Climb inside a giant inflatable ball and roll down a hill at Ikawa X-Park
Shopping Fuwari Road Station and beach Anonymous Fuwari is a Road Station selling fresh, local produce and also home to one of Matsuyama’s most popular beaches. It’s good to ...
Culture Uchiko-za Ingrid Lezar Enter Uchiko-za, the historical kabuki theatre in Uchiko, and you immediately feel that sense of anticipation as before a show.
Culture The Birthplace of the Akiyama Brothers Anonymous The birthplace of the military Akiyama brothers Saneyuki and Yoshifuru is easily accessible from Matsuyama Castle. This small...
Activities Kazahaya Fireworks Festival 2026 Anonymous Kazaya Umi Matsuri is the quintessential summer fireworks event in rural Japan. Join yukata-clad locals for cold beer and oohs.
