The biggest city in Tohoku, Sendai has so many hotels that it can be difficult to choose. One time, though, one of the websites I use saved me the hassle by offering a deal that was too good to turn down! (I don't guarantee this will happen every time.)
The lobby is a nice welcome to the hotel, with a little lounge area furnished with colourful, comfortable couches and sleek glass tables. The staff were helpful and efficient, giving me a sheet of information in English, and even going as far as to lend me an iPad for the evening when I had trouble with my computer.
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My single room was the usual compact size, absolutely fine for a solo light traveler like myself, though the lack of a full desk made it a little tricky to set up my laptop. Instead I had a little cushioned seat and a little table, nice enough to sit at and have my breakfast (my bargain rate included no meals, of course).
The design was simple, modern and stylish, with plenty of woodtones, a full length mirror, and a nice tiled bathroom rather than the molded plastic unit common in business hotels. Little touches of attention to detail made things more convenient; a bag to carry towels to the public bath, light switches for the whole room immediately by the bed, an effective blind and screen on the window rather than curtains.
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The public bathroom was good and spacious, with a good range of toiletries, and plenty of room in the bath to stretch out my weary legs and relax after a day at the sights. (As is common in Japan, guests with tattoos aren't allowed to use the bathroom, though that actually didn't stop one Japanese guest from doing so.)