Each year in early summer, Misato Town in Akita Prefecture is home to a lavender festival that blankets the ground in colorful beauty. There are around 20,000 lavender plants filling a space of approximately 2 hectares, with several varieties on display. One of them is the "Misato Sekka", a white lavender variant which was created in the local area.
During the lavender festival, there are also opportunities to enjoy local cuisine, purchase various lavender-themed products, and take part in lavender picking experiences. For those visiting the area with children, you'll also find play equipment for them to burn off some energy.
Admission to the event is free of charge, but do bring some yen if you plan on buying lavender products or something to eat or drink.